Remember, ranking on Amazon is all about using keywords. It needs to be relevant to what the product is.
This is the first thing a customer would read about a product. This will lead to it showing up in more subcategories.Īnd out of our three factors that A9 is looking for listed earlier, this meets the Visibility criteria. Make sure your product is categorised as precisely as possible. This is an important concept to take away. This applies to all product searches you will remain searching in the category that Amazon classes it to be in. Not only that, but the subcategories have changed as well! This search term appears in many of Amazon’s library of products.Īs long as we keep searching for paddling pools, we will remain in the ‘Toys & Games’ category. If we select for example, the Bestway family pool (a #1 best seller by the way) we can see that the categories change: Let’s start with an example: we will be searching for paddling pools: Each section of the page has its own ranking factors. This section will be breaking down the entire product page, going from top to bottom. We will be breaking the 3 factors above in more detail. You will find below the factors that the A9 algorithm use to rank products on Amazon.
HOW TO FIND MY TABLEAU PRODUCT KEY ON AMAZO HOW TO
Now we know what Amazon are looking for, we can start talking about how to rank a product on Amazon. The better the reviews, again, the higher it will rank.
A9 can see what the customers are saying about a product. If customers are adding a product to basket and then buying it, that product rank higher in the listings. This factor shows A9 how well a product is doing with customers. Your product name and description are key to relevancy.Ĭustomers must be able to find your products before they can buy them, and searching is the primary way they can do that.Ĭustomers search by entering keywords, which are matched against the information (title, description, and so on) that you provide for a product.įactors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results.īy providing relevant and complete information for your product, you can increase your product’s visibility and sales. Relevancy matters to A9 because it decides whether it should display your product when a search query is entered.
The A9 algorithm lists the results from their library and pulls out the most relevant results. What is A9 looking for?Īmazon wants to rank products using these three factors: Therefore, A9 uses the collected information from the tracking to increase sales. It also tracks everything that user does on any Amazon page. If we are going to be ranking on Amazon, it is useful to understand how it works.Īmazon wants to maximise its revenue. They scan their library of products for the most relevant results, then list them based on what the searcher is looking for. The difference in how Google and Amazon rank is like this: It is actually a separate part of the Amazon brand that focuses only on the search engine. This is the name of Amazon’s own product search algorithm. In order to do that, you need to understand how Amazon actually does this itself. This guide will teach you everything you need to know about how to rank products in Amazon. Therefore shouldn’t you be ranking products in Amazon rather than Google? Exactly. People are much more likely to buy from Amazon than Google. Knowing this, why would you waste time (and money) ranking for Amazon on Google? The Amazon search engine has become the third most used search engine on the internet. In order to be successful selling on Amazon, you need to know how their search algorithm works. No, they are… but you can get products to page 1 much easier than you probably thought! Wait… it’s possible to rank on Amazon? So the most bought items aren’t always at the top? How To Rank Products In Amazon – KeyworX Guide
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